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About Us

The mission of LA Plaza de Cultura y Artes is to celebrate and cultivate an appreciation for the enduring and evolving influence of Mexican and Mexican-American culture, with a specific focus upon the unique Mexican-American experience in Los Angeles and Southern California.


LA Plaza de Cultura y Artes is the nation's premier center of Mexican American culture. Providing an experience unlike any other, LA Plaza's interactive exhibits and dynamic programs invite visitors to explore as well as contribute to the ongoing story of Mexican Americans in Los Angeles and beyond.


Located near the site where Los Angeles was founded in 1781, LA Plaza's 2.2-acre campus includes two historic and newly renovated buildings (the Vickrey-Brunswig Building and Plaza House) surrounded by 30,000 square feet of public garden.



LA Plaza is a 501(c)(3) nonprofit organization. Your contribution is tax-deductible to the extent allowed by law. Federal Tax ID# 75-3059288



LA Plaza is an official project of Los Angeles County and a Smithsonian Affiliate.



Chief Operating Officer

Gustavo Herrera


Board of Trustees



Honorable Esteban Torres, Chairman

Congressman (retired)

U.S. House of Representatives California

34th District



Honorable Gloria Molina

Los Angeles County Supervisor

First District


Miguel Santana

City Administrative Officer

City of Los Angeles


Raul Salinas, Esq.

Managing Shareholder

Alvarado Smith


Raul Anaya


Bank of America


Javier Angulo

Director of Community Affairs

Walmart Stores, Inc.



Raúl Amezcua


De La Rosa & Co.


Lupe de la Cruz III

Senior Director, Government Affairs

PepsiCo Inc.


Federico Jiménez


Federico Jiménez Jewelry, Inc.


Eva Longoria

Actor & Activist


Honorable Nury Martinez

City of Los Angeles Councilmember

Sixth District


Carlos Rosales

Vice President and District Manager Pacific Gateway

Wells Fargo


Dr. Cynthia Telles


Spanish Speaking Psycho-Social Clinic

UCLA School of Medicine




Nelson Del Rio

Founder & Chairman

Emergent Intelligence Solution


Christy Haubegger


Latina Magazine Executive, CAA


Yolanda Nava


New Mexico Dept. of Cultural Affairs



Antonia Hernández

President & CEO

California Community Foundation


Dr. Andrea L. Rich

Director Mattel

Past Director & CEO LACMA