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LA Plaza Names John Echeveste as New CEO

Date: 
Tue, 2014-09-02
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FOR IMMEDIATE RELEASE
 
LA PLAZA DE CULTURA Y ARTES NAMES JOHN ECHEVESTE
AS NEW CHIEF EXECUTIVE OFFICER

 
[Los Angeles, CA] September 8, 2014- The Board of Trustees of LA Plaza de Cultura y Artes (LA Plaza) today announced the appointment of accomplished entrepreneur and community leader John Echeveste as the organization’s new Chief Executive Officer effective September 2. Echeveste comes to LA Plaza after 26 years as founding partner of VPE Tradigital Communications in South Pasadena, a Hispanic-owned public relations firm that has led development and branding campaigns for national, international, and non-profits organizations.
 
“It was very clear that John’s expertise and impressive knowledge of Mexican and Mexican-American history, and a sincere passion for our mission, made him the right person to inspire and lead the Board and staff as we enter the next phase of LA Plaza’s growth,” said Rep. Esteban Torres (ret.), LA Plaza board chair. “His selection to head the museum reflects LA Plaza’s desire to instill a dynamic and fresh approach to our continued efforts to preserve the history, heritage, and culture of people of Mexican descent in Los Angeles.”
 
A native Angeleno, Echeveste has a long record of involvement with many local civic and non-profit organizations, his professional affiliations include the Los Angeles County Public Library Foundation, Los Angeles Music & Art School, and Cal State University Fullerton College of Communications Advisory board, among others. He is a founder of the Hispanic Public Relations Association and is recipient of several awards including the Public Relations Society of America Pioneer Award, the Hispanicize Latinovator Award, the Hispanic Lifestyle Survived & Thrived Award, and the Hispanic Business Magazine Hispanic Influentials List.
 
“I am very honored to be selected to lead LA Plaza at this exciting time in the organization’s four-year history,” Echeveste said. “We will continue to fulfill our mission through new cultural and development programs that will solidify our role as the vibrant cultural hub of our community.”
 
 
About LA Plaza: Since 2011, LA Plaza de Cultura y Artes has served as the nation’s premier center of Mexican American culture. Providing an experience unlike any other, LA Plaza’s interactive exhibits and dynamic programs invite visitors of all backgrounds to explore as well as contribute to the ongoing story of Mexican Americans in Los Angeles and beyond. Located near the site where Los Angeles was founded in 1781, LA Plaza’s 2.2-acre campus includes two historic and newly renovated buildings (the Vickrey-Brunswig Building and Plaza House) surrounded by 30,000 square feet of public garden.
 
The mission of LA Plaza de Cultura y Artes is to celebrate and cultivate an appreciation for the enduring and evolving influence of Mexican and Mexican American culture, with a specific focus upon the unique Mexican American experience in Los Angeles and Southern California.
 
LA Plaza de Cultura y Artes, 501 North Main Street, Los Angeles, CA. 90012
Hours: Mon, Wed & Thur 12:00pm - 5:00pm, Fri-Sun. 12:00pm - 6:00pm | Admission: FREE
 
 
MEDIA CONTACT
Suzy Salazar/John Echeveste
213.542.6278   5262  
 
FIND US ONLINE!
Website:www.lapca.org
Facebook: www.facebook.com/LAPlazaLA
Twitter: LAPLAZALA
 
 
 
 
 
 
 
 
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