Casa México made its Los Angeles debut with five sold-out live viewing parties, cultural programming, and art exhibitions.
LOS ANGELES (July 23, 2026) – More than 13,000 people celebrated Mexico's participation in the World Cup at Casa México Los Angeles 2026, presented by the Consulate General of Mexico in Los Angeles, LA Plaza de Cultura y Artes, and Telemundo 52. The official hospitality venue of the Government of Mexico will conclude its successful six-week run on July 19.
Starting on June 11, Casa México became one of Los Angeles' premier destinations for fans following the Mexican National Team throughout the tournament. Free tickets for each of the five free live viewing parties sold out within days—and later, within minutes—reflecting the overwhelming enthusiasm of the community.
"Casa México Los Angeles demonstrated the extraordinary power of soccer to bring people together while celebrating the richness of Mexican culture. We are deeply grateful to the thousands of families and visitors who joined us throughout the tournament. At a time when North America welcomed the world, Casa México proudly showcased the warmth, creativity, and diversity that define Mexico and the vibrant Mexican community that calls this city home," said Consul General Carlos González Gutiérrez.
This marks the first time Casa México, the Government of Mexico's official World Cup hospitality venue, has been presented in Los Angeles, the city with the largest population of people of Mexican origin outside of Mexico. The Casa México concept has previously been presented by the Government of Mexico at major international events, including the South by Southwest (SXSW) festival in Austin (2016-2018) and during San Diego Comic-Con (2022 and 2023), where it showcased Mexican culture, innovation, tourism, and creative industries.
More than a place to watch soccer, Casa México offered visitors an immersive cultural experience celebrating the richness and diversity of Mexico. Through art exhibitions, live music and dance performances, regional cuisine, and family-friendly activities, the program showcased the traditions and cultural heritage of different Mexican states while bringing communities together through the language of soccer.
"Casa México welcomed not only Mexican and Mexican American communities from across the Los Angeles region but also visitors from Latino, Asian, Black, and Afro-Latino communities who came together to celebrate the World Cup alongside Mexico's supporters," said Tracy Serrano, Interim CEO of LA Plaza de Cultura y Artes. "Bringing together such a diverse audience is a remarkable achievement for our institution, especially as we celebrate our 15th anniversary."
Hosted at LA Plaza de Cultura y Artes, the downtown Los Angeles museum dedicated to telling the story of Mexicans, Mexican Americans, and the Latino experience in Los Angeles, Casa México drew more than 10,000 attendees to its five Live Viewing Parties. Following Mexico's elimination from the tournament, nearly 2,000 additional guests participated in two closing celebrations: a Summer of Salsa concert featuring La Verdad and Super DJ Robby and a Mariachi Family Festival showcasing performances by three local student ensembles.
While attending Casa México, approximately another 1,000 visitors also explored LA Plaza's galleries, including the special exhibitions Goles de Pintura, by Mexican artist Jazzamoart, and Tejiendo Redes: Uniendo comunidades a través del arte y el fútbol, by Betsabeé Romero, both are inspired by the passion, history, and cultural significance of the world's most popular sport. Visitors also experienced LA Plaza's permanent exhibitions, L.A. Starts Here! and Calle Principal: Mi México en Los Ángeles, which explore the history and contributions of Mexicans and Mexican Americans in the founding and development of Los Angeles.
"Casa México exemplified the power of community connection through culture, storytelling and sport. At Telemundo 52, we are proud to serve as a bridge between our audiences and the experiences that matter most to them. Seeing thousands of people come together to celebrate their shared passion for soccer and Mexican heritage made this partnership especially meaningful and reflects the important role we play in bringing communities together," said Todd Mokhtari, President and General Manager, Telemundo 52 and NBC4.
In addition to the matches, Casa México featured performances representing the Mexican states of Oaxaca and Nayarit, tourism presentations from Baja California Sur and Los Cabos, appearances by the beloved cultural icon Dr. Simi, and sets by DJ José Galván, who kept fans celebrating long after the final whistle at every Live Viewing Party.
Casa México Los Angeles 2026 was made possible by the generous support of its sponsors: The Home Depot, AARP Los Angeles, AltaMed, Verizon, Bank of America, Remitly, Goya Foods, Dr. Simi, Curacao, Sendwave, CBX, Avocados From Mexico, CODET Vision Institute, California Office of Traffic Safety, Caltrans, Ticketón, and the University of Guadalajara Foundation USA.
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To find more photos, videos, and event highlights, visit Casa México Los Angeles 2026 and follow @CasaMexicoLA on social media using #CasaMexicoLA and #MexicoGotMe.
ABOUT
CONSULATE GENERAL OF MEXICO IN LOS ANGELES: El Consulado General de México en Los Ángeles es la representación consular del Gobierno de México en el Condado de Los Ángeles. Además de su función de brindar servicios consulares a personas mexicanas y, en algunos casos, a personas estadounidenses, el Consulado tiene la responsabilidad de promover y fortalecer los vínculos culturales, educativos y económicos entre México y California en la región bajo su jurisdicción. Para más información, visite: https://consulmex.sre.gob.mx/losangeles
LA PLAZA: LA Plaza de Cultura y Artes es un centro comunitario donde las personas se reúnen para celebrar la cultura latina a través de exposiciones transformadoras, música, danza, artes culinarias y experiencias intergeneracionales de creación artística y narración de historias. Como institución cultural fundamental en el condado de Los Ángeles, LA Plaza se centra en la experiencia latina y proporciona un espacio para realzar, compartir y preservar las historias de mexicanos, mexicoamericanos y latinos en el sur de California. Fundada en 2011, LA Plaza es una organización sin fines de lucro y un museo afiliado al Smithsonian.
TELEMUNDO 52: Telemundo 52 / KVEA es la estación insignia de la costa oeste de Telemundo, sirviendo a la comunidad de habla hispana en el sur de California. Telemundo 52 forma parte de NBCUniversal Owned Television Stations (por su título en inglés), una división de NBCUniversal, y lleva más de 30 años transmitiendo noticias locales, información y entretenimiento a televidentes en el sur de California, de manera ininterrumpida. Hispanos en Los Ángeles sintonizan a Telemundo 52 para noticias de último minuto, informes del tiempo y titulares de deportes a través de diversas plataformas, incluyendo el internet en www.telemundo52.com, por las redes sociales y dispositivos móvil. Actualmente, Telemundo 52 produce casi 30 horas de noticias locales y programación cada semana y demuestra su compromiso con la comunidad al cultivar asociaciones locales que reflejan la diversidad del mercado hispano. Telemundo 52 también produce el popular programa de estilo de vida "Acceso Total" que se transmite de lunes a viernes y presenta noticias de entretenimiento, entrevistas a celebridades, así como lo último en música, cultura y tendencias sociales a televidentes de habla hispana en el sur de California y más de 70 mercados en EE.UU.



